Here are 9 reasons why content market WORKS!
๐ฃ๐ฎ๐ถ๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ถ๐ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ผ๐ป๐ฐ๐ฒ ๐๐ผ๐โ๐๐ฒ ๐ด๐ผ๐ ๐ฎ๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฎ ๐ณ๐๐ป๐ป๐ฒ๐น ๐๐ต๐ฎ๐ ๐๐ผ๐ฟ๐ธ๐, ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐๐ฟ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐๐๐ถ๐๐ฐ๐ต ๐ฎ๐ป๐๐๐ถ๐บ๐ฒ ๐๐ผ๐โ๐ฟ๐ฒ ๐๐ถ๐น๐น๐ถ๐ป๐ด ๐๐ผ ๐๐ฝ๐ฒ๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐บ๐ผ๐ป๐ฒ๐. ๐๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ ๐๐๐ถ๐น๐น ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐, ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐ฒ ๐๐ผ๐๐น๐ฑ ๐ฎ๐ฟ๐ด๐๐ฒ ๐๐ต๐ฎ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐น๐ผ๐ป๐ด ๐ฟ๐๐ป ๐ถ๐โ๐ ๐ณ๐ฎ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐๐ต๐ฎ๐ป ๐ฝ๐ฎ๐ถ๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด.
๐ญ.ย When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content.
๐ฎ.ย Effective content marketing generates over three times as many leads as outbound marketing and yet it costs 62% less. Of course, a proven outbound campaign is generally easier and less work intensive to run, so youโve got to weigh your options.
๐ฏ.ย In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000. Which means they actually pay attention to very few ads, thanks to ad overload. Content marketing is the ultimate work-around, coming in under their radar and building trust in a way that no advertising can.
๐ฐ.ย Almost half of 18- to 49-year-old people get their news and information online โ and those numbers are growing. People 50 and older are no slouches when it comes to the internet, either. Think of how many people you know who arenโt online. Personally, I know of one. Just ONE. And her husband is online, so even she is reachable if you can get his attention.
๐ฑ.ย Small businesses with blogs get 126% more lead growth than small businesses without. You can teach businesses how to blog, or even set up a blogging service for them.
๐ฒ.ย After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. Have you got a blog yet?
๐ณ.ย Content marketing rakes in conversion rates six times higher than other methods. SIX times. Thatโs hard to even fathom.
๐ด.ย The most effective SEO technique? Content creation. This is real content that helps people. โHave you got a leaky roof? Here are 10 reasons your roof might be leaking and 5 ways to repair a leaky roof yourself. Would you like help finding the leak? Call us for a free inspection because weโre here to help.โ Itโs no wonder why content like that will be more effective than an ad screaming, โBUY YOUR NEXT ROOF FROM US!โ
๐ต.ย Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles. Publish or perish, they say, and itโs true.
๐ฃ๐ฎ๐ถ๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ต๐ฎ๐ ๐ถ๐๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ. ๐๐๐ ๐ถ๐ณ ๐๐ผ๐ ๐ฎ๐น๐๐ผ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐๐๐ฟ๐ฒ๐ฎ๐บ ๐ผ๐ณ ๐พ๐๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ผ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ถ๐๐ต ๐๐ผ๐๐ฟ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ, ๐๐ผ๐โ๐น๐น ๐ฏ๐๐ถ๐น๐ฑ ๐๐ฟ๐๐๐ ๐ฎ๐ป๐ฑ ๐ด๐ฎ๐ถ๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ต๐ฎ๐ ๐๐ถ๐บ๐ฝ๐น๐ ๐ฐ๐ฎ๐ป๐ป๐ผ๐ ๐ฏ๐ฒ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ ๐ถ๐ป ๐ฎ๐ป๐ ๐ผ๐๐ต๐ฒ๐ฟ ๐บ๐ฎ๐ป๐ป๐ฒ๐ฟ.
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