For an online business to flourish, it does not suffice to just have a website framing your business. There are a great, many other things that need to be inculcated into it, to increase the outreach of your business through different avenues to traffic of people who could potentially be your customers. Before you are loaded to swipe those money on the PPC or whatsoever paid traffic method, there are a few low cost marketing basic steps you can take for promoting your business to increase the access of it to drive traffic towards the website, and none of them requires you to be an expert at either IT or Marketing. I will run you through five basic strategies you can employ to reach more people and spread your business.