Low Budget Marketing On Your Fingertips

For an online business to flourish, it does not suffice to just have a website
framing your business. There are a great, many other things that need to be
inculcated into it, to increase the outreach of your business through different
avenues to traffic of people who could potentially be your customers. Before

you are loaded to swipe those money on the PPC or whatsoever paid

traffic method, there are a few low cost marketing basic steps you can take for promoting

your business to increase the access of it to drive traffic towards the website,

and none of them requires you to be an expert at either IT or Marketing.

I will run you through five basic strategies you can employ to reach more people

and spread your business.

 

1. Engage with Instagram influencers

Surveys have shown that businesses featured on Instagram tend to do 25% better
than those featured on other forms of social media. Frankly, if you think about it,
how many times have you yourself seen a new product or come across a new
business while scrolling through your Instagram news feed? I’d say, quite a few to
be modest.

 

Use websites like websta to search the most popular accounts relevant to your
product/company and simply send them a sample of your product with a polite
note describing your product and ask them to give you a shout out if they happen
to like it. A shout out will be given by tagging your Instagram handle that can be
used by target audience to reach your page.

 

2. Engage other social media outlets and influencers

Don’t just neglect the rest of the social media, many of the bloggers, vloggers and
YouTube channels have a much loyal following that blindly trust the influencer’s
opinion. Here, the magnitude of following maybe of lesser importance than
loyalty, since asking smaller channels to feature you increases your chance to be
featured as people with a relatively modest following are not constantly swarmed
by businesses asking them to promote them.

 

You can also garner a following through Twitter, Facebook and similar portals by
creating accounts and following a targeted audience that is likely to follow you
back. The greater the number of people aware of your business before launch,
higher the chances of more people becoming customers upon launch!

 

But wait! There is anther powerful way to borrow built up traffic from other bloggers

to your blog of website, it is called “GUEST BLOGGING”. Here is all you need to know

“how to do guest blogging?”:

 

First of all, you need to find your guest.

Google is a great starting point for your research. There are a number of search queries you can use to find guest blogging opportunities. Search for sites, and within sites you’ve already identified. These queries are:

[Your niche] “guest blog.”

[Your niche] “write for us.”

[Your niche] contribute.

[Your niche] “submit post.”

 

Furthermore, let’s get to know each other.

If you’ve already identified sites you’d like to contribute to, you can substitute the site name or URL for [Your niche]. Don’t stress out too much, you can just connect with them like a normal business conversation.

Bloggers want to know that you’re a real (and nice) person. Your approach should open with an introductory paragraph that makes a connection between you and them. For instance:

“I’ve been a subscriber to your blog for a couple of years now, and have found your posts extremely helpful.  Your article, 10 Steps to Finding Funding For Your Startup, was invaluable when I took the plunge and started my own business last year…”

This simple step will differentiate your approach from most others as you’ve helped establish a connection. 

“What a refreshing change to get an email from a peer instead of the random and creepy people who usually want to guest post on my site...”

Don’t be random and creepy. Do your homework. It’s not only worth it, it’s necessary.

 

Now just like you are doing face-to-face business, you need to tell your guest blogger the win-win situation.

Make a connection between what you can offer and how it can help them or their audience. It’s not enough to discuss all the ways your guest post will be amazing; you need to make an explicit and pointed connection between the content of your post and its intended audience (e.g., “I’ve noticed that posts about marketing hacks do very well on your site. I’d like to offer my own observations in a post titled, “7 Social Media Hacks for Boosting Engagement.”)

Guest blogging can be an extreme powerful strategy for extending your reach, driving traffic and getting links back to your site. It’s a strategy I’ve come to rely on for my own business, and one I recommend whole-heartedly to clients and colleagues. While this is a very intensive and  time consuming process, trust me when I say the potential benefits far outweigh the amount of time and effort you’ll need to put into it.

 

3. Master SEO (search engine optimization) and Invest in all Google SEO tools –  FOR FREE!

The ranking of your business website on a search engine may greatly affect the
traffic that you receive on the actual website. It is one of the most important ways
to divert traffic to your website when relevant keywords are used for searching
anything in the genre of your business. There are many companies/businesses
online that offer services for SEO but for explanation sake it involves a lot of work
that is geared to increase your chances to come up higher in comparison to your
competitors.

 

Hereby I am giving you a check list of the most powerful and totally FREE SEO tools

in 2019 that every SEO course talks the same. Try to get as many as you can :

Step 1: Set up GOOGLE TAG MANAGER;

Google tag manager is a powerful tool to add and mange different pixels and

tracking codes without you have to learn how to code.

Step 2: Set up GOOGLE ANALYTICS;

Google Analytics is a must-have no matter you are running informative

website/e-commerce website or even landing page. For SEO, you’ll be able to track

you website or page traffic with seeing the bounce rate and other interesting metrics.

Step 3: Set up GOOGLE SEARCH CONSOLE;

Google search console is a free tool provided by Google to webmasters. this is like

a telephone for you to talk to Google, and get data and feedback on your site is performing.

Step 4: Install YOAST SEO if you are using wordpress.

Yoast SEO is a WP plugin that make it incredibly easy for you create SEO-friendly content. It

takes care of things like canonical tags, noindex tags, and sitemaps for your. But if you don’t

know what are all those tech words, no worries, just install Yoast SEO, it will walk you though.

 

Another great step would be to invest in google adword which is a pay-per-click
advertising. You only pay for the number of clicks/views your ad receives and it
need not be expensive, you can set aside an amount that you are willing to pay
daily and this can prevent you from going overboard with your budget.

4. Ask friends and family to share and Networking with offline potential customers

Nothing has a greater impact than a physical meeting with a person, remember
that all your customers/potential customers are real people living in the real
world. Try to form connections with people in general, networking is an important
part of any entrepreneur’s life. Of course, don’t be pushy or be too obvious about
it but bringing up your business where it fits could very well prove to filter in
customers whom it (your business) may not have reached online but now they
know about it any way.

Ask friends and family to share with people around them. It is not a common and
frequent occurrence that members launch a business in a family. They would be

happy to oblige. Share with them your products for free to let them really know
what your business/product is about.

 

5. Employ email networking for existing customers

The whole strategy should not only focus on driving more traffic to your site and
conversion of user into customer but also should focus on retaining your existing
customers. Sign your customers up for newsletters for periodic updates on your
business/products, remind them if they left their cart without purchasing, in short
build and maintain a connection with your customers to make sure that your
target audience does not visit your website just the one time they came across it
but keep coming back for the friendly experience and the trust and connection
you develop with them.